Press Releases

Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-12

In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs–Sonam Daruka and Shweta Sinha–are rewriting the narrative with TIVA, India’s first skincare brand created exclusively for girls aged 8 to 12. Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha, […]

Fashion

Pond’s and Nivea Clash in the Fight for Blue Packaging

This week, Nivea, the skincare brand renowned for its iconic blue packaging, triumphed in a prolonged legal dispute against its competitor Pond’s. The court found that Pond’s advertisements misled consumers into believing that its products were superior to Nivea’s. The legal battle began three years ago in 2021 when Beiersdorf AG, the German company behind […]

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