Pond’s and Nivea Clash in the Fight for Blue Packaging
This week, Nivea, the skincare brand renowned for its iconic blue packaging, triumphed in a prolonged legal dispute against its competitor Pond’s. The court found that Pond’s advertisements misled consumers into believing that its products were superior to Nivea’s. The legal battle began three years ago in 2021 when Beiersdorf AG, the German company behind […]
